Yellowbook Partners With Local Search Association for Washington State Recycling Conference

April 20 – May 1, 2012. Yellowbook Distribution will be partnering with Local Search Association to promote the industry wide opt-out system for phone books, www.yellowpagesoptout.com at the 2012 Washington State Recycling Association.

The opt-out website allows residents to choose what directories they wish to receive and which ones they don’t. The site represents 167 publishers in the industry and is 100% free for local tax payers. The consortium will be demonstrating the opt-out program at a booth in the exhibit hall and will also be a speaker in a session during the conference.

Yellowbook Distribution has recently started a nationwide recycling initiative focused on proper disposal of out-of-date directories. A new website (www.recycleyellowbook.com) has been created that features the environmental aspects of the printed product, an ability to opt-out of future deliveries, news and events along with recycling partner information. Yellowbook has become an active member in 32 state and regional recycling organizations and has plans to organize local phone book collection events.

Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.

Yellowbook’s marketing portfolio includes: Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on Yellowbook.com, one of the top 50 websites in the United States; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more. For more information, visit http://corporate.yellowbook.com.