Yellowbook 2015 Environmental Initiative

hibu Inc., Publisher of Yellowbook, Announces 2015 Environmental Initiative 

The hibu team, along with the Local Search Association and other publishers have been promoting our environmental initiative all across the country in 2015. With a primary focus on educating community leaders on the consumer choice website for phone books,, the team will attend both state and national conventions where these leaders gather.  Here is a brief rundown of where you can find us in 2015:

2015 hibu Conference Collaborative
Organization Dates Location
Massachusetts Municipal Association January 23-24, 2015 Boston, MA
Keep America Beautiful January 27-29, 2015 Washington, DC
NLC Congressional City Conference March, 2015 Washington, DC
Carolina Recycling Association March 23-26, 2015 Myrtle Beach, SC
North East Recycling Coalition April 6 – 8, 2015 wilmington de
New York Conference of Mayors & Municipal Officials May 3-5, 2015 Saratoga Springs, NY
National Association of Regional Councils June 7-10, 2015 Raleigh, NC
National Association of Counties July 10-13, 2015 Charlotte, NC
National Conference of State Legislatures (NCSL) August 3-6, 2015 Seattle, WA
Florida League of Cities August 13-15 Orlando, FL
International City/County Management Association September 27-30, 2015 Seattle, WA
League of California Cities Sept. 30-Oct. 2, 2015 San Jose, CA
Illinois Municipal League Sept 17  – 19 Chicago, IL
Connecticut Conference of Municipalities 20-Oct-15 Hartford, CT
National League of Cities Nov. 4 – 7 , 2014 Nashville, TN

Since 1930, hibu Inc., publisher of Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, hibu manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.

Good News For Local Business: Phone Books Are Protected Free Speech

Paying the bill for outside counsel pushes the total cost for the city’s Yellow Pages lawsuit to more than $780,000.

By Lynda V. Mapes

Seattle Times staff reporter

The city’s quest to deflect unwanted Yellow Pages phone books was more expensive than first noted, with the bill to pay outside counsel pushing the expense to $781,503.

The city paid $517,000 this week to settle its losing fight against publishers of Yellow Pages phone books. But the city also has paid $264,503 for outside legal counsel to defend the city ordinance first in U.S. District Court, where the city won; in the 9th Circuit Court of Appeals, where the city lost; and in asking for a rehearing by a Court of Appeals review panel, which the city lost.

The Summit Law Group in Seattle actually was a bargain, said Kimberly Mills, spokeswoman for the City Attorney’s Office, compared with about $400,000 the city also had to pay in the settlement agreement for the industry’s legal fees. It is a standard penalty for the losing party to pay the legal fees and court costs on both sides of a court fight.

The other roughly $117,000 went to reimburse the Yellow Pages publishers for the fees they paid under the ordinance.

The City Attorney’s Office has no choice but to defend a city ordinance if it is challenged in court, Mills said. The legal principles involved in this case, First Amendment law in the area of commercial speech, were specialized enough to require outside counsel, Mills said.

The city has decided not to appeal the case to the U.S. Supreme Court, Mills said. No more legal fees or other costs will be forthcoming in the matter, which is closed by the settlement agreement, under which the city agreed to repeal the underlying ordinance behind the suit.

The controversy started in 2010, when the City Council passed a law to crack down on unwanted delivery of phone books.

In addition to creating an opt-out registry, the city charged the companies that distribute the phone books $100 each for a business license, plus a per-book charge for every Yellow Pages phone book delivered, and fines of as much as $125 for deliveries to businesses that had opted out.

Local Search Association, an industry group representing three Yellow Pages publishers, sued, arguing the city unconstitutionally restricted its right to publish.

Councilmember Mike O’Brien, who had championed the measure, said it was well-received by residents.

“We are in negotiations with the Yellow Pages industry to ensure that Seattle’s waste-reduction gains are preserved,” he said in a statement.

Some city residents who back the law said the problem is treating corporations as if they had the same constitutional rights as people.

“Phone books are a joke,” said Jeff Reifman, a Seattle blogger. “As long as courts keep giving these constitutional rights to corporations, we don’t have control over our communities and we can’t legislate to protect the environment.”

In a statement emailed Friday night, Neg Norton of Local Search said publishers of the Yellow Pages know it makes no sense to deliver an unwanted directory.

Norton suggests consumers use the industry’s consumer-choice program, at, to control delivery of Yellow Pages.

Norton said the publishers will honor opt-out requests previously submitted to the city’s former opt-out website.

Material from Seattle Times archives was used in this report.

AOR – Association of Ohio Recyclers

New Yellowbook Recycle Bins in Hawaii

Four new year round recycle bins have been placed in Hawaii to give residents the flexibility to recycle their out of date directories at their convenience.  All Yellowbook phone books that are  placed in the bins will be properly recycled on the island. 

Residents can find the new bins at:

  • Island Shell, LLC

              98-736 Moanalua Lp. Ste#C

              Aiea, HI  96701

  • Yellowbook/Paradise Pages

               99-807 Iwaena St

               Aiea , HI 96701

  • Great American Self Storage

               74-5499 Loloku St.

               Kailua-Kona, HI  96740

  • Town & Country Moving & Storage

              888 Kalanianaole Ave Ste #B

               Hilo, HI  96720

Ribbon Cutting

Yellowbook Ribbon Cutting for New Recycling Initiative

Nov. 15, 2010

What: Yellowbook will celebrate their employee’s renewed commitment to the environment with a ribbon cutting on America Recycles Day Monday, November 15, 2010 at 1pm.

Other events at Yellowbook on America Recycles Day include an eco-fair from 11 – 1:30 and the taping of a video documentary following the recyclables from Yellowbook to City Carton Recycling to be sorted. The media is invited to attend all events.

Where: Yellowbook

6300 C Street SW

Cedar Rapids, IA

When: Monday, November 15, 2010

Eco-fair 11:00am – 1:30pm

Ribbon cutting 1:00pm

Who: The Cedar Rapids Chamber Ambassadors along with Representatives from City Carton Recycling, ECICOG, Yellowbook Green Team and executives will be on hand   to assist in the ribbon cutting.

Vendors at the eco-fair include City Carton Recycling, Linn County REC, East Central Iowa Council of Government, Linn County Solid Waste Agency, Yellowbook Green   Team and Yellowbook Recycling.

Visuals: The Eco-Fair and Yellowbook’s new on-site recycling compactor. The recently installed giant yellow outdoor compactor, purchased with a grant from the Iowa Department of Natural Resources, has a capacity of 4 tons and is expected to increase landfill diversion by 48 tons per year.

Contact: Matt Krug

Associate Manager

Distribution Recycling & Logistics


6300 C St. SW  DST Bldg

Cedar Rapids, IA  52404


Reduce. Reuse. Recycle.

The life cycle of a Yellowbook directory.

The entire life cycle of a Yellowbook directory is based on environmentally responsible products and partnerships.

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